Amazon Launched Its On-Demand Music Streaming Service In The UK

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After a successful launch in the US in October, Amazon launched its new Music Unlimited service in the UK. Amazon has made sure that it is matching Spotify in song count – with 40 million tracks available – but has also added in a few more incentives which centre on Prime and the Amazon Echo users.

Just like its rivals, Amazon’s music service provides access to thousands of curated playlists and personalised radio stations via company’s mobile apps but also its Echo speaker. The company has just tightly integrated Music Unlimited with its intelligent hardware, enabling you to find a track by simply saying a few words from the song. Alexa can create playlists on any artist, play tracks based on a specific date, day or month, and find music that will suit your mood.

Amazon Music Unlimited

Music Unlimited service

If you don’t have Prime or Echo, then you will have to pay £9.99 a month for the service. If you’ve Prime, however, this price drops to £7.99. Or you can just pay £79 a year and that brings the cost down to £6.58 a month. Given that Prime users already get Prime Music as part of their package, which has 2 million songs, this may be a harder sell for the Amazon.

If you want it even cheaper, however, then you need to be an Echo user. If you’ve one of Amazon’s voice-controlled speakers, including Echo Dot, then you can get Amazon Music Unlimited for just £3.99 a month.

To activate a free 30-day trial, you can either visit Amazon UK website or just say ‘Alexa, start my Amazon Music Unlimited free trial’ While Spotify, Google and Apple are more established on the streaming scene, Amazon has also a distinct advantage over its rivals with its Echo hardware. The cheap Echo-exclusive plan could lure lots of new users to the platform, enabling the company to upsell its services in the future.