The online playground of Andrea Schwandt-Arbogast: web design, university web development, animals, books, and other slices of life.

Eye-Tracking Study

Published 12 Sep 2004

The Poynter Institute published a fascinating eye-tracking study last week, that shows how users see and use news sites.

It’s nice to see some actual research done on this— it’s commonly understood that readers look at the top left of the page first, but these are the first actual numbers I’ve seen.

The part about text size is interesting— people tend to scan pages with larger type and read pages with smaller type more carefully. Also the larger the size disparity between a headline and a blurb, the less likely the readers were to read the blurb.

There is a lot more there that I haven’t digested yet. It’s nice to see science meet the web, though, especially for this ex-scientist.
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Filed under Miscellaneous

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