Today’s Market: What Makes Mobile Apps so Important to Sales?

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As you may have noticed, nearly every business and website seems to have its own app. What’s the point of this if they already have a physical location or people are visiting their website? Properly positioned mobile apps can drive sales and exponentially increase revenue. Most businesses notice an increase in traffic and sales because apps have several distinct benefits.


Whenever a customer takes an extra step to connect to you, no matter how small, that’s a sign of loyalty. People aren’t forced into downloading apps. They do it by choice. This is usually because apps have special discounts or intuitive designs. Whatever the case, this shows that customers are truly interested in your brand. Not only that, but they will be more likely to buy from you because the app will always be there to make them think of your business.

Influence Buying Decisions

Apps can easily influence buying decisions with only the slightest bit of suggestion. As stated above, customers who download the app are clearly loyal to your brand and like what you’re selling. Now it’s time to subtly push customers into buying.

This doesn’t involve strong tactics or force. Just send push notifications every now and then with special discounts or telling people what’s on sale today. You can also make your app collect information on customers and display results that fall in line with what they have recently searched. This makes customers feel like they can save money by shopping with you, and it makes it easier for them to find what they are looking for.

Intuitive Design

A mobile app gives you a little more freedom when it comes to design. Not only can your app look better than your mobile website, but its functionality can be more intuitive. This gives you the ability to show off your design muscles with your app developer company, but it also makes it easier for customers to find what they are looking for.

Targeted Marketing

A business can only survive by continuously marketing itself. While pushing discounts and relevant items is a type of marketing, that only targets the single customer. You can use the app to better target a whole sector of customers. For example, you can use the app to find trends about customers in each region. You’ll likely notice that one group likes something more than another group.

This information allows you to better target radio, TV and print ads towards that specific region. This results in more overall shopping at both the physical and digital location. Apps give you an insider’s view into what each customer likes and how that relates to the region as a whole.

Engaging Content

Many of the biggest brands know that offering discounts and relevant notifications are powerful, but they are not enough to really drive sales to their peak. Content or functionality that really engages customers and offers them something more than just a shopping app will keep their attention.

For example, Nike offers running functionality that helps drive sales for their shoes and Sephora allows users to see how clothes or makeup would look on them by using pictures. This does more than drive buying decisions. It keeps users entertained while also helping them engage with products before buying them.


Mobile apps are the wave of the future when it comes to increasing sales and improving customer engagement and retention. Having your business positioned in the numerous app marketplaces will help you drive sales and enhance your marketing so that it better targets regional customers. Just be sure to have your app professionally developed so that it looks good and runs as quickly as possible.