Interactivity is something that is becoming more and more important to businesses that want to use technology to engage customers. But why is this something that is becoming so important these days? Technology is obviously playing a bigger and bigger role in the world of business, but interactivity is only one aspect of that big change.
Here are some of the main reasons why companies are adopting interactive technology and interactive options. As a consumer, you have probably recognised some of these things already. But from the perspectives of businesses, there are some key benefits and reasons for implementing these features too.
Customers Aren’t Passive
This is one thing that businesses have to remember. It’s very easy for them to view us consumers as a hoard of people with no individuality. But we’re not just a big group of people; each one of us is a person with our own lives and needs. So, this is one of the key reasons why interactivity is so key right now. People want to be treated like real people who aren’t passive. Interactive technology allows for a way of buying and browsing that is more personal to us as individuals, and that’s one of the big things that has changed as a result of online sales.
Technology Can Give Control to Customers
Giving more control to customers is another important thing that interactive technology allows for. People are now able to choose how, where and when they make a purchase. They don’t have to buy at times when a store is open and the business has employees on hand ready to help them. Instead, they can use an app to log in and buy whatever they want when it suits them. Maybe some people can only buy at night and others can only buy when they finish a long work shift. By giving more control and choice to customers, their needs can be better met.
When Customers Are Doing More for Themselves, Businesses Can Do Less
This is not a one-sided issue either. What’s good for consumers tends to also be good for the businesses that want those consumers to buy from them. So, customers being able to buy when they want means that more people will buy and, in theory, more sales can be made. Of course, there are many other variables that need to be addressed too. Also, when customers take control of the purchasing process, it means businesses have to do less. There is no need for employees to be on hand to take them through each stage of the buying process because consumers are more independent these days. That’s all thanks to interactive technology.
Interactivity Can Happen In-Store and at Home
Buying online is something that most people do at home or on the go in their own time. But that’s not the only time when interactive technology can be helpful. When used in the right kind of way, it can also improve the in-store browsing and buying experience. For example, stores can buy a panel PC and allow customers to use the touch screen to browse options when they’re in store. These are also used in fast food restaurants that store that function primarily on a click and collect basis.
It’s Another Thing That Helps Businesses Stand Out a Little More
The businesses that invest in interactive technology first are often the ones that are able to stand out. People love things that are new and interesting. So, if a business finds a way to give customers more control and make use of great new tech in the process, people are going to take an interest in it. Standing out from the crowd is something that every business owner wants to be able to do when they’re running a company. And interactive technology offers them a way to do that if they’re willing to push the boundaries a little.
It’s Becoming the Norm
We’re reaching a point at which customers expect companies to be using interactive technology. The interesting thing about that is what happens to the businesses that don’t embrace this new world. They could be left behind and overtaken by companies that are more willing to push forward and embrace new things and new possibilities. Customer demand is always the driver of these changes. So, when it becomes the norm, it becomes really key for businesses to keep using interactive technology to engage with customers. Customers are getting used to the immediacy and convenience that these technologies offer.