Even if you’re just starting out, you need a business website that wows visitors. WordPress offers templates that are free and easy to use. You can build a clean site quickly and easily. You can also maintain it without fuss, which gives you more time to focus on being the boss. Most importantly, WordPress and the four tools listed are free, which means the money your business earns can go to other crucial operating costs, such as expansion and personnel.
1. Jetpack
WordPress designed jetpack to work with its templates, which makes it a powerful tool that works seamlessly in the background. Experts agree every WordPress site must have jetpack, because its features ensure your site’s success. Jetpack is your own network and software engineer. It secures your site, boosts its performance, boosts and monitors traffic, and optimizes the overall appearance, including images. Don’t post software engineer jobs in Seattle for hire. Download Jetpack instead.
2. Akismet
Another automatic plugin, Akismet was developed by WordPress to prevent spam. Nothing is more detrimental to your online brand than spam comments on your blog and other web pages. People read comments and make their decisions based on them. Akismet blocks them and gives you an easy tool to review any comments in question and approve or delete them. You can set aside a few minutes each day to review user comments and move on to more important tasks thanks to the Akismet plugin.
3. Yoast SEO
All you hear about these days is SEO, which might be frustrating but it’s also important. When building your business’ WordPress site, make certain to include the Yoast SEO plugin. This free plugin helps you incorporate search engine optimization with user-friendly steps to improve your content and boost your search result rankings. From keywords to analysis, you have everything you need to improve your SEO through the Yoast plugin. The dashboard gives you a quick snapshot of everything the minute you log in to your WordPress administrator page.
4. Google XML Sitemaps
As you already, know Google is the most popular search engine and it pretty much owns you and everybody else. One WordPress plugin you cannot live without is Google XML sitemaps. When you download this plugin and use it, Google indexes your site better, which places you further up the search results food chain. Even, better, this plugin works with Bing, Yahoo, and others, which means you won’t just improve your Google results, you’ll also improve the results of those who refuse to search with the rest of the pack. There are few rebels out there still, and you want their attention, too.
The bottom line is this: You need a website. If you cannot afford to hire a designer, WordPress is the way to go. It offers free templates and the above plugins to help you design and maintain a professional looking website that works alongside your social media to establish your online brand. Don’t underestimate the value of an online brand to your business. These days, people research everything online and make their decisions based on websites and social media. This is why marketers babble about digital marketing strategies all day long.