Gone are the days when only the most technically-proficient people were able to build their own websites or pay large sums of money to someone else to build it for them. With the introduction of WordPress and the vast number of available themes and plugins, non-technical people can now build their own sites.
If you want your WordPress business website to be successful, you will need to have a good understanding of what the platform offers, what your options are for building content, and how to display your content effectively. This WordPress guide will help you jump start your WordPress site.
What is WordPress?
WordPress is a content management system that enables you to edit and change the appearance of your website without having to write any code. It was designed for anyone to use and has powerful features to help your business grow. WordPress is easy-to-use and extremely powerful. There is also an enormous WordPress developer community where you can get support, see tutorials, read guides, watch videos, and ask questions.
Free and Open Source
WordPress is free and open-source with a unique set of benefits. Independent developers have access to its source code so they can continue to improve, update, test, and make the platform better. Rather than working with a company that has their own proprietary platform where you are beholden to that company, with WordPress, it is easy to find any other company that can work with you on your website.
Having a great-looking fully functional website is of no use to your business unless potential customers find you. One of the best ways to get visitors to your site is to use effective Search Engine Optimization (SEO) practices. This means that you should set up your site so that search engines can find you easily and display your site in relevant searches when users are looking for what your site offers. WordPress is optimized for SEO because it includes all the necessary components that search engines look for in order to find and index your web pages. Some of these features are custom permalinks, RSS feeds, sitemaps, breadcrumbs, and built-in robots.txt. In addition, there are numerous and powerful SEO plugins available to let you know how your site’s pages and posts perform in terms of readability statistics, keyword targeting, and discoverability.
Using anything new, especially software can be intimidating. Luckily WordPress is easy-to-use even for non-technical newbies. On the flip side, if you are a seasoned programming professional, don’t let the simplicity of WordPress turn you away from using it. It has enormous power that you can customize as much as you want to make the perfect site for your business.
Powerful and Flexible
WordPress themes and plugins are tools that add tremendous power and functionality to those sites that require it. There is a huge variety of niche-specific themes, both free and premium to help you create your site. There are also plugins that enable you to give your site any functionality you need such as including forums, contact forms, subscription forms, and social media integration.
Most business websites add or update information often. With WordPress, you do not have to be a programmer or know HMTL to make changes to your content.
Easy to Monitor
Whether your website includes a blog where people are able to make comments, or you want to check on your product stock, you can monitor anything through the simple and intuitive WordPress dashboard in your admin area.
In the world of hackers and cyber threats, website security is a top priority for all website owners. While no platform is 100% secure, WordPress is designed with security at its core to help protect your content and information and is easy to back up in case you need to restore your site. There are also frequent security updates to keep up with the latest concerns and issues. If you want more security, you can add additional security plugins to your site.
WordPress has been around for a long time and has proven itself to be a scalable, flexible, easy-to-use, reliable, secure, and customizable platform that is able to handle the requirements of just about any business. You can’t beat the price tag either.